Creativity is defined as “the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.” Being creative is something we value here at Campbell and Company. It is a vital part of the human experience, [...]

Many people are unaware of the effect of advertising in radio. It is one of the most effective medias in America, making it one of the most significant places to promote your company’s brand. It connects with 93% of consumers each week. That’s roughly 243 million people in the United [...]

TV Advertising : A study by MarketShare found that television is still the most effective advertising medium by far. As a tool for creating new business, driving sales and business, this venue is most effective. Knowing why this is the case might influence, and improve, your marketing goals. For one, [...]

The goals of any marketing campaign should be to bring in clients, create awareness and educate the market. Public Relations works via the media in print, newspaper stories, magazine articles, talk show interviews, radio programs, blog posts, and TV news stories. However, PR is different than advertising because it’s part [...]