Unless you live under a rock, it’s become apparent that technology runs our world. If you were to tell someone you don’t have social media, you would almost be guaranteed to get a confused look. From business to personal, social media is a driving force in our society. In a time where the key to success seems to lie in a like button, here are some key takeaways for anyone in the public relations/advertising industry to make the most out of their social media.


The local news at 6 is for your parents! It’s becoming increasingly popular for young adults to receive their news through social media. Nearly half of adults in the U.S. reported getting their news from sites such as Facebook and Twitter. It is the go-to source to receive and share news quickly and at the touch of your finger. So, any organization struggling to stay relevant may want to look into news sharing! Social media is a quick way to gain the attention and engagement of your followers.


Snapchat and TikTok may seem like platforms just for kids but don’t let that fool you! In 2020, TikTok saw the largest increase in news consumption. It is an exciting and engaging platform that is easy for almost everyone to partake. If possible, try to find a way to create content on these platforms relevant to your industry.


Social media can be intimidating, but it has so many positive qualities. It allows you to create your own buzz and reach anyone you want. If used correctly, social media is a fantastic opportunity to improve your strategy and take your brand to the next level.