Since 2012, Pinterest has been inspiring people, giving them a space to collect ideas for everything under the sun. In case you are unfamiliar with what I consider one of the greatest gifts the Internet has to offer, Pinterest is a site that allows you to create virtual pin boards to save pictures of anything from crafts to weddings, recipes to fashion, and photography to humor. And if you’re like me, you are quickly approaching the one-thousand pin mark. (Maybe even two-thousand, who’s counting?)
Recently, the site has seen an increase in advertisements for products, whether it be professional ads by businesses or every-day people raving about their latest obsession. Pinterest has over 100 million active users, according to venturebeat.com.
Business owners and advertisers have wised up to the amount of attention this kind of audience can draw. And if you’re thinking about the demographic of Pinterest, not to worry. While the majority of users are women, they are often the purchasers for the household. Placing an ad in this context makes your product seem like a good idea or a smart buy.
Campbell and Company is taking its place in the Pinterest world, strategically crafting pins and ads so that your product will be seen, pinned and bought. We are dedicated to harnessing this power of Pinterest for the benefit of your business.