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Digital Vs. TV

Today, a heavy-weight bout is occurring between advertising spending on TV spots versus digital and mobile spending for the title of champion in advertising media, and digital just knocked down TV in the second round.

Since the 1960s, TV has been the undisputed champion. Its ability to reach millions, while, being somewhat targeted gave it advantages no other platform could provide. Not only that, but it was the first visual representation that could truly show case a product or tell a story. Americans fell in love and spent hours in front of the box every day -- it's where all the attention was. Up until the recent creation of Netflix, shows appeared weekly and advertisers could count large numbers of eyes at a consistent time. Now, the task is much more complicated.

Netflix, smart phones, social media and Google have all chipped away the attention, and dollars spent on digital have risen and have fallen for TV. During commercial break consumers have their eyes on their phones screens instead of TV screens. It’s where all the attention is, and thus where all the advertising dollars will be.

Digital advertising allows for companies to be much more specific with the content they share and who sees it. A company can paint a much more specific picture of who it would like to see their product. Not only this, but it allows creative people to be significantly less shackled because they aren’t constrained by either a 30-second or 60-second window.

Millions of large and small companies have invested in digital because of how cost-efficient and beneficial it is for them. There is no going back. With today’s society becoming more reliant on smart phones, digital marketing will only continue to increase as TV dollars continue to decrease. Is this the end of TV, or will digital advertising turn out to be just a fad…What do you think?

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