• Digital Vs. TV

    Today, a heavy-weight bout is occurring between advertising spending on TV spots versus digital and mobile spending for the title of champion in advertising media, and digital just knocked down TV in the second round.Since the 1960s, TV has been the undisputed champion. Its ability to reach millions, while, being somewhat targeted gave it advantages no other platform could provide. Not only that, but it was the first visual representation that could truly show case a product or tell a story.   Read More...

  • The Future of Ad

    Today's world is buzzing with technology. Every day it seems a new start up cashes in for seven to eight figures and makes headlines. The allure to Silicon Valley is great, and the next cash cow seems have made its appearance, bots.   Read More...

  • Beat the Mondays

    It can be hard to find motivation on a rainy Monday morning. Deadlines are approaching, every little thing is annoying you, and your breakfast was less than filling. Is there any hope for corporate America on days like today?Your day will go how your morning goes, so it’s important to get a good start right off the bat.Planning your meals, outfit and morning schedule the night before helps tremendously.   Read More...

  • Content is Key

    Advertising can be overwhelming. The large mass of messages thrown at us from day to day can cause our brains to get run down. As the competition for ad space and top of mind awareness has become fiercer, advertisers have to consistently find new ways to make their content stick out.Consumers expect more from ads.   Read More...

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    Do you see what I say

    When advertising for the holidays, there’s a few things on our minds. We don’t want to just be noise in the midst of a crazy season, but we also don’t want to go unnoticed. Creating meaningful messages for busy people is what we do best.   Read More...

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    Take a Break

    The holiday season is up and running, and so are you. The hustle and bustle is exciting for a while, but once the adrenaline wears off, it can leave you feeling empty and exhausted. That’s why we’re working on taking a breather every now and then.   Read More...

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    Scare Tactic Advertising

    We love Halloween season here at the office. What’s not to love about costumes, decorations and tons of chocolate?? We also don’t mind a good scare every now and then...including in advertising.But why is fear such an effective marketing technique?   Read More...

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    Live Colorful

    I’ve been really inspired by color this week - its impact on the human brain and consequently, its impact on advertising. The mind has certain responses to certain colors, most of them subconscious. Some of them we’ve been trained to respond in a certain way by cultural norms.   Read More...

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    Tell Your Story

    Every brand has a great story. We’re here to help you amplify that story. Without advertising, new brands would struggle to acquire customers and old ones would be constantly fighting to be remembered.   Read More...

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    The Broadway Clinic Introduces New ED Treatment

    The Broadway Clinic is proud to announce they have become the exclusive area provider of the GAINSWave™, a drug-free, noninvasive medical procedure for Erectile Dysfunction!The GAINSWave™ uses high-frequency acoustic waves to improve any man’s sexual performance. As a man ages, the blood vessels that supply the blood needed for good erectile function, begin to collapse or become clogged. Basically, the pulsating waves improve blood flow by opening existing blood vessels and sti...  Read More...

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    Why social media?

    Social media is a powerful tool that is more than just tweets about the weather and Instagram pictures of your dog. The digital world has opened a door, allowing us to be in constant communication with millions of people. But it is also a growing platform for advertising.According to an article on adweek.com, Twitter has experienced a 44% growth in user base in recent years, while Google has only grown 33%.   Read More...

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    Small Business Saturday

    Saturday, November 26, is Small Business Saturday this year, and being a small business, we want to tell you why you should shop small.Small business is the heart of American capitalism. In the land of the free and home ofthe brave, we are immensely lucky to have opportunity at our door. In light of Veterans Day earlier this month, it’s because of the courage of the few that we have the chance to succeed and make a future for ourselves and our children.   Read More...

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    All about the visuals

    Visual literacy is the ability to construct meaning from visual images. This is an important skill for advertisers to master, and also to be able to interpret images themselves. The goal of advertising is to inform, entertain or persuade, and visuals are an excellent way to accomplish all three.Visuals help organize our way of thinking, which also helps us to learn.   Read More...

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    The power of Pinterest

    Since 2012, Pinterest has been inspiring people, giving them a space to collect ideas for everything under the sun.In case you are unfamiliar with what I consider one of the greatest gifts the Internet has to offer, Pinterest is a site that allowsyou to create virtual pin boards to save pictures of anything from crafts to weddings, recipes to fashion, and photography to humor.And if you’re like me, you are quickly approaching the one-thousand pin mark. (Maybe even two-thousand, who’s...  Read More...

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    Insta-Stories

    Instagram just released its new story feature at the beginning of August. It works similar to Snapchat, in that your post stays up for 24 hours and then disappears. The feature is complete with filters and editing abilities.   Read More...

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    Why we love creativity

             Creativity is defined as “the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.”         Being creative is something we value here at Campbell and Company. It is a vital part of the human experience, and in fact, it is quite healthy.         A stud...  Read More...

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    The Power of Radio

    Many people are unaware of the effect of advertising in radio. Radio is one of the most effective medias in America, making it one of the most significant places to promote your company’s brand. It connects with 93% of consumers each week.   Read More...

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    TV Advertising: Why it's still vital

    A study by MarketShare found that television is still the most effective advertising medium by far. As a tool for creating new business, driving sales and business, this venue is most effective. Knowing why this is the case might influence, and improve, your marketing goals.   Read More...

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    PR: What We Do

    The goals of any marketing campaign should be to bring in clients, create awareness and educate the market. Public Relations works via the media in print, newspaper stories, magazine articles, talk show interviews, radio programs, blog posts, and TV news stories. PR is different than advertising because it’s part of the story itself, which the audience is learning about.   Read More...

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    Digital Advertising: What We Do

    In many ways, a company without an online presence is like a theater troupe without a stage. Sure, the actors can look around for a parking lot or hill to set their props on, but it’s not where the audience would look—nor would it be the most effective venue. Today, the Internet is a stage on which every company should be “performing.” No matter your industry, your online voice should be heard front and center, trumpeting across the aisles and echoing into the streets.   Read More...

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