Every brand has a great story. We’re here to help you amplify that story. Without advertising, new brands would struggle to acquire customers and old ones would be constantly fighting to be remembered. The economy relies on ads to keep the flow of goods and services going.
So what makes a great ad? I’ll speculate that a great ad should be original, creative and clear.
With the amount of advertising that’s out there, it’s key to design a concept with a new twist. The same old same old just won’t cut it. Consumers need to be interested in your product, and an ad that looks like the last one isn’t going to help you reach that goal.
Creativity is also important to capturing your audience’s attention. This is where the hook comes in, the thing that’s going to stick in the minds of consumers. Creativity can come in the form of humor, artistic qualities, drama and more. Find what works for your brand, and make a statement.
However, the most vital part of any ad is the message, and creativity can’t cloud its meaning. In this case, I’d argue that form should follow function. A clear, concise message can make the difference between a good ad and a great ad.
Campbell and Company is only interested in making great ads. Our team is highly skilled and willing to do what it takes to help take your brand to the top. For more information, visit our website or social media pages!